General e-commerce

Your online store. Without Shopify rent.

If your business doesn't fit restaurants, salons, or fashion — this is your baseline e-commerce build. Products, cart, checkout, order management. No monthly fees, no per-sale taxes, just a one-time build that’s yours.

Book a free call Industry-specific instead?

Typical investment

$1,800 – $4,000 one-time

$29/mo hosting after. Compare to Shopify Basic: $39/mo + 2.9% + 30¢ forever.

your-shop.com/admin/orders

Orders Today

Oct 26, 2026

Orders

Revenue

$947

Pending

#1742

Marisol D. · 2 items

PACK

#1741

Jake R. · 4 items · $184

SHIP

#1740

Priya M. · 1 item · $42

SHIPPED

What's included

Everything Shopify Basic does, built once

🛍️

Product catalog

Unlimited products, variants (size/color), photo galleries, SEO-friendly URLs, collection pages.

🛒

Cart + checkout

Stripe (cards + Apple/Google Pay) or managed checkout (PayPal, Zelle, bank). Zero platform cut from us.

📦

Order management

Admin dashboard showing pending/shipped/delivered, print packing slips, update tracking, refund self-service.

📮

Shipping + tax

USPS/UPS/FedEx rates, flat-rate zones, or pickup-only. Tax calculated per US state (or disabled).

🎟️

Discounts + coupons

% or $ off, free shipping, BOGO, minimum order amount, per-user limits, expiration dates.

👤

Customer accounts

Order history, saved addresses, saved payment methods, wishlist, reorder.

📧

Transactional emails

Order received, shipped, delivered, refunded. Branded HTML templates, auto-send.

📊

Sales dashboard

Today / week / month revenue, top products, repeat customer rate, average order value.

🔒

Your data, your server

SQLite or Postgres hosted on our IronGate stack. Export everything anytime. No lock-in.

The 5-year math

Shopify vs. owning your store, over 5 years

Shopify Basic

$39/mo × 60 months$2,340

Basic theme upgrades$200

3 apps @ $15/mo avg$2,700

Shopify processing fee (extra 0.5%)~$500+

5-year total~$5,740+

Owned + hosted by us

Custom build (one-time)$2,400

Hosting $29/mo × 60$1,740

No apps to pay for$0

Stripe-only fees (standard)2.9% + 30¢

5-year total$4,140

And you own the code forever.

Bakeries

Your store. One-time. Yours forever.

Book a free 30-minute call